Major accountabilities:
Provides ongoing and regular brand-level market performance down to hospital/territory level, identifying key trends and providing recommended actions to business based on insights
Actively engage with Marketing, Sales & Medical to identify opportunities, provide recommendations, and implement key reporting/monitoring/performance tracking initiatives that drive competitive advantage
Business Analytics Management, support in creation of monthly brand tracker, relevant ext. KPIs / performance reports as required
Conducts ongoing analysis of FF performance vs targets per brand
Support TA with budget and business planning process on an ongoing basis
Leads on FF incentive scheme target setting and bonus calculations at brand level and supports Commercial excellence Lead with overall FF incentives process
Ongoing analysis of TA market evolution and competitor performance at national and sub-national level
Supports TA with account-level customer understanding (potential, prescribing behaviour segmentation, tiering)
Supports Commercial Excellence Lead on visualization initiatives and KPI tracking on an ongoing basis
Supports Comm Ex Lead with Dynamic Resource Optimisation (DRO) analyses
Identifies data gaps at brand level and identifies potential vendors to address data gaps
Support Business Excellence and Execution and therapeutic areas for procurement contract negotiations with relevant service & data providers as required
Support in the use of CRM system and other data source tools at TA level
Minimum Requirements:
Advanced analytical skills with proficiency in analyzing complex data sets and generating actionable insights
Technical proficiency, including experience with CRM systems, data visualization tools, and performance tracking platforms
Strong written and verbal communication skills to present complex data clearly and concisely
Ability to work effectively with cross-functional teams and influence decision-making
Project management skills to handle multiple analytics and reporting initiatives simultaneously
Work Experience:
Proven experience in analytics, insights, or a related role within the pharmaceutical, healthcare, or similar industry.
Strong background in market performance analysis and field force performance tracking.
Experience collaborating with cross-functional teams, including marketing, sales, and medical.
Familiarity with CRM systems and other analytics tools.
Skills:
Languages :
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